Answered January 24 2020
Spreading the word about your restaurant through word-of-mouth marketing strategies can only get you so far.
After a while, people try different restaurants and yours can quickly fall by the wayside in terms of recommendations. However, if you can tap into modern social media campaigns with a photo booth for restaurants, you’ll have brand advocates representing for your business 24/7.
Overall, marketing your restaurant is all about creating visibility. With a photo booth for restaurants, you have a convenient way to help spread the word and give customers something valuable at the same time.
Here’s why you need one:
The greatest benefit of owning a photo booth for restaurants is that you give your customers something fun to do while they wait.
For instance, if you typically have long wait times at your establishment, you can easily invite customers to take a fun selfie at the booth and encourage them to share it online for a chance to win a free gift or discount. Plus, people simply love to take photos to commemorate their time out with friends and family—why not make that process easier with a photo booth for restaurants that allows them to take pictures, videos, make GIFs and Boomerangs?
And it’s not just customers who get something worthwhile in the exchange. For every person that uses the restaurant photo booth, you gain customer data that you can use to fuel future restaurant marketing campaigns.
A major reason why so many restaurants struggle to market themselves is because they lack resources to collect customer data.
This means that restaurant managers and owners have no strategy in place to gather information on demographics, customer locations, age ranges, emails to enhance customer retention and acquisition—data that’s crucial to stay competitive and scale operations.
However, with a photo booth for restaurants, all of those benefits are wrapped up in a single package.
Whenever a customer uses a restaurant photo booth, they must share their basic information in order to receive the media files they’ve captured. Instantly, the photo booth stores their name, location, email address, phone number, and you have access to this information through the software’s backend.
Not only do you gain useful information to fuel future marketing campaigns, but you also have a stockpile of user-generated content available to you that you can use for your own social media accounts. Whether it’s using emails for email marketing campaigns or sending exclusive offers through SMS marketing campaigns, the restaurant photo booth offers multiple ways to enhance your online engagement and outreach without creating more work for you in the long-run.
Lastly, a photo booth helps you increase online reviews for restaurants by tracking updates on top social media platforms.
Whenever a customer posts a review on Facebook, Google, or Yelp, the photo booth software tracks the updates and sends you a notification of the review. As soon as one pops up, you can save it and use it as a testimonial on your website, re-share it on other social media platforms, or use it as a blurb for future newsletters or menu updates.
By monitoring customer review activity, it positions you to be aware of new reviews and use them to your advantage to attract more customers. If you stay dormant with online activities, you could miss tons of opportunities to bring in more foot traffic. However, a photo booth for restaurants works behind the scenes and keeps your restaurant marketing strategy operating at a steady pace.
Nowadays, there are tons of options for restaurant photo booths that you can use to enhance your marketing strategies. Although, it’s important for you to find one that works for your business and brand.
More than anything, choosing a provider that’s simple to work with and incorporate into your restaurant is what’s going to bring you the best results. That said, make sure to partner with one that offers all of the benefits above, while setting you up for success in the future.
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