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UpKeep News

UpKeep Selected Best Content Marketing Campaign Finalist in 2020 Drum Social Purpose Awards

Caitlyn Young

About Drum Social Purpose Awards

Formerly known as ‘Marketing Can Change the World Awards’, this award was created by The Drum, one of the world’s largest marketing platforms, to remind the industry that marketing really can change the world. The Drum Social Purpose Awards celebrates all modern-day marketing which is driving forward socially responsible marketing, brand purpose and a truer representation of society today.

It celebrates socially responsible marketing, brand purpose campaigns and work that has been executed to achieve positive outcomes that will make a difference.


UpKeep’s Nomination

UpKeep is honored to be selected as a finalist in the category of Best Content Marketing Campaign by The Drum, amongst notable companies like LinkedIn, Starbucks, Verizon, Facebook, and more! The campaign we were recognized for was our COVID-19 Social Impact Project, where we used our platform to spotlight our customers and those in our community who are working hard out on the frontlines, while also hyper-focusing on providing them with valuable and helpful resources. Through this campaign, we were able to…

But, not only did we want to show care for our customers and community, we also had to get creative and think of innovative ways to thoughtfully approach and care for our employees. To help our team feel a sense of security, normalcy, and empowerment, we have been holding daily contests on Slack, company-wide events after working hours, eating lunch together through Zoom, and more!

  • You can read more about how we are keeping company culture alive here!

UpKeep Says Thanks!

This is the very first award UpKeep has been nominated for social impact! At the heart of our campaign is a deep sense of gratitude and appreciation to the incredible men and women out on the frontlines, and the amazing men and women in our UpKeep family, who are all keeping the world going through unprecedented and challenging times. From the bottom of our hearts, thank you, and it is a true honor to be serving you!

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