UpKeep News

Welcoming Marcel Santilli to UpKeep!!!

Ryan Chan

Welcoming Marcel Santilli to the UpKeep family as our Senior Vice President of Marketing!!!

We’re THRILLED to announce the hiring of Marcel Santilli here at UpKeep!! Marcel joins both our leadership team and our marketing department as the SVP of Marketing. He brings years of digital, brand, content, and growth marketing experience, and we’re already excited to see the impact he has on our team and our company. We sat down with Marcel to get to know him a little bit better – here’s what we learned!!

marcel santilli, svp marketing, upkeep

We’re so excited to have you at UpKeep, Marcel! Tell us a little about yourself.

I’m thrilled to be joining the fantastic team here at UpKeep. I was born and raised in Sao Paulo, Brazil, and moved to Texas when I was eleven. I attended the University of Texas in Austin and moved to the Bay Area about five years ago. The day after I moved here, I met my now wife. Let’s say it was the best move of my life in every way.

When not working, my wife and I are usually enjoying the outdoors any way we can. We love hiking, snowboarding, and traveling. Life is too short not to travel, so we’re always exploring new countries and cultures whenever we can get away. We’re foodies and always trying new places or hosting friends at home. As you would expect from a Brazilian, I’m a soccer fan and enjoy playing as well.

How did you first get into Marketing?

Back when I was in high school, I learned how to use Photoshop and how to build websites. To make money, I started to do graphic design and build websites for a bunch of local businesses. I loved being creative, so I knew I wanted to either do advertising or something with business.

Right before heading to college at the University of Texas, I started working at this small startup that was trying to launch a social network to help people get discovered (think of Myspace for comedians, musicians, etc.). That opened my eyes to how much I enjoy marketing.

Finally, to pay my way through college, I decided to start my own “agency” to help small businesses with all things digital and marketing. But to do that, I needed to find people willing to pay me. So I built my website and learned Google AdWords and other creative ways to get more customers.

Why are you excited to join UpKeep?

When I first met our CEO and Co-Founder, Ryan, I couldn’t help but notice how genuinely passionate he is about the customers we serve. It’s rare to have an opportunity to build amazing software for people that have been underserved by technology and that are either relying on pen and paper or outdated software that looks like Windows 95!

I’m excited to lead marketing and help UpKeep grow so we can continue to serve more and more maintenance and facilities teams.

What are your first thoughts about the culture and team so far?

I love it. And I’m not just saying that because we’re hiring (but yes we are so you should check us out). Everyone has welcomed me with open arms. What has been remarkable is how much fun everyone seems to be having. We work hard, but we enjoy the journey.

We have to know – what was it like growing up in Brazil?

I loved growing up in Brazil. It’s such a melting pot of different cultures and nationalities that have come together. Everyone is so friendly, and the food is amazing. There’s also so much nature to see.

On the other hand, there’s a lot of poverty and inequality. You see things every day that you rarely see in the U.S. It taught me to appreciate things a lot more. It just puts everything into perspective.

And finally, perhaps most importantly, what would you be if you were a kitchen utensil?

Definitely a spork.

Welcome, Marcel!!!

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